Golden Globes' Existential Crisis: Lost Their Glow Or Still Relevant?
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Golden Globe: Hollywood studios normally use the glamorous luster of the Globes as a key marketing boost for their films and TV shows, but this year, they are publicly boycotting the whole affair.
No stars, no red carpet, no televised broadcast: this year's Golden Globe winners will be announced at a drastically scaled-down ceremony Sunday. But do the awards even matter anymore?
Hollywood studios normally use the glamorous luster of the Globes as a key marketing boost for their films and TV shows, but this year, they are publicly boycotting the whole affair.
"Right now, Hollywood, for the most part, is not paying attention to the Golden Globes," said Marc Malkin, Variety's senior culture and events editor.
"If Hollywood isn't recognizing these awards in any way, what kind of significance can they actually have? I don't think much," he told AFP.
