‘Go Woke, go broke’ is the true slogan of The Washington Post
NY Post
In case you haven’t noticed, The Washington Post, despite its long-held reputation as a fearless defender of truth, has caught the woke mind virus — putting what’s left of its stature and bottom line at risk.
As I point out in my soon-to-be released book titled, fittingly, “Go Woke, Go Broke,” businesses that channel left-wing dogma — think Budweiser, Target, Disney, all those floundering legacy media companies — have suffered the consequences of American consumers who don’t like to virtue-signal when they drink beer, buy clothing or watch the news.
The Washington Post went there as well.
It’s suffering the consequences, which if you know how to read a balance sheet are existential.
The man brought in to fix the mess isn’t a seasoned business turnaround specialist, but a veteran ink-stained wretch named Will Lewis, the paper’s newish publisher.
(Full disclosure: Lewis and I are acquaintances. Our time overlapped when he was CEO of Dow Jones, a sister company of the New York Post and Fox Business. He didn’t return requests for comment.)
