Global Giants Likely To Spend Rs 3 Lakh/Second On Cricket World Cup Ads

Brands are likely to spend about Rs 2,000 crore in ad spots on streaming platforms during the tournament, estimates Jehil Thakkar, a partner at Deloitte India.

Global companies are spending millions of dollars to get their names seen during the Cricket World Cup in India, with the sporting event representing an opportune moment for brands to tap into the cricket-crazy nation of 1.4 billion people.

India will be hosting the tournament, which begins on October 5 and runs through mid-November, guaranteeing sponsors more than a billion viewers across the world from Europe to Oceania. But it's the consumers in the world's most populous nation who are the biggest prize, particularly for foreign brands, said Madan Sabnavis, chief economist at Bank of Baroda.

Brands are likely to spend about Rs 2,000 crore ($240 million) in advertisement spots on streaming platforms during the tournament, estimates Jehil Thakkar, a partner at Deloitte India. A 10-second advertising slot during matches costs up to Rs 30 lakh, a 40% increase compared to the last World Cup in 2019, he said.