Give up your personal data and get a free 55-inch TV
CBSN
A company in California plans to give away half a million 55-inch television sets. All you have to do is share your personal data, including shopping habits, home address, household income and other details that advertisers desire.
The startup, named Telly, opened an online reservation portal this week for anyone interested in its TV set and plans to ship the devices out this summer. The sets feature a main screen on top where viewers watch content and a smaller second screen below that displays a nonstop stream of advertising.
More than 100,000 people registered to get the TV sets in the first 36 hours of the offer, Telly CEO Ilya Pozin said Thursday. Two-thirds of people signing up are either Gen Z and millennial households, said Pozin, who co-founded Pluto TV nearly a decade ago.
