Gen-Z's Video Craze: 65% Identified As Content Creators In YouTube's Latest Report
NDTV
YouTube's 2024 Culture & Trends Report reveals that 65% of Gen-Z identify as video content creators, highlighting a new trend.
Every year, YouTube releases a "Culture & Trends Report" that examines user behaviour and is mostly meant for marketers. Although encouraging advertising expenditure is the report's main objective, it also offers insightful statistics. The most recent edition from 2024 concentrates on the expanding phenomenon of fans who are also content creators.
The report states that 65% of Gen-Z respondents describe themselves as "video content creators." Furthermore, in the previous year, 57% of all respondents said they had watched videos created by fans of particular artists, public personalities, or subjects.
This trend shows that super fans enjoy creating videos, while fans generally enjoy watching them. Although not surprising, this data is a significant reminder for the music industry that the 2024 'super fans' trend is not solely about commercial transactions.
