Gen Z’s debt load is surging. Here’s why, and how they can manage it

The report by the credit bureau took a look at the Canadian consumer credit market and found that participation has led to total consumer debt rising to $2.38 trillion.

Younger Canadians may be feeling a bigger burden from higher interest rates than older cohorts, with a new report from TransUnion showing millennials are holding the largest share of debt in the country and gen Z are seeing one of the biggest jumps in outstanding balances.

The credit bureau’s report published Tuesday took a look at the Canadian consumer credit market and found that total debt rose to $2.38 trillion in the first quarter of 2024, up from $2.32 trillion in the same period as last year, with continued higher cost of living and interest rate pressures being the big drivers.

The increase was led by newcomers and Gen Z — those born between 1995 and 2004 — who saw a 30-per-cent annual surge in outstanding balances in the quarter. This was mostly driven by cards or personal loan products, which increased by 18 per cent and 11 per cent respectively in the first quarter of 2024.

“Cost of living just got a lot higher and with limited disposable income … maybe their (younger generations) incomes are small to begin with,” TransUnion Canada’s director of financial services research and consulting Matthew Fabian told Global News.

“Now they’re making trade-off choices: do I fill my gas tank or do I pay down more on my credit card? That gets exacerbated when the interest rate goes up because now all of a sudden, the cost of the debt they’re holding increases and so their minimum payment goes up. And so they have to allocate more to that debt.”

Part of it may come from a lack of financial literacy, including around revolving balances, Fabian notes.  He stressed that even if someone of the younger generation gets a credit card with a balance of $500 and a minimum payment of $30, the balance could build into a sizable debt if they don’t pay off more than that minimum number due to interest costs.

There are things young Canadians can do when figuring out how to avoid or manage debt.

Rubina Ahmed-Haq, personal finance expert and host of For What It’s Worth on the Corus Entertainment radio network, told Global News the first step is to analyze every time you apply for any kind of credit whether you can afford the debt in the long term.