Gen Z isn't that into dining out. Here's how restaurants are chasing them
CNN
Restaurants have had a tough couple of years, with the pandemic, soaring ingredient prices and labor shortages. Now they have another problem: Gen Z isn't all that interested in dining out.
According to a recent survey from market research company NPD Group, people between the ages of 18 and 24 ordered from (or at) restaurants 218 times on average between February 2021 and February 2022. When Gen Xers were that age, in 2002, they patronized restaurants 284 times apiece in a year. And when Millennials were that age they went to or ordered from restaurants 244 times in the course of a year.
That's not great for restaurants, which want to hook young consumers and turn them into life-long customers.
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