Gen Z has a surprising opinion about AI influencers on social media, study finds
NY Post
Gen Z is embracing artificial intelligence.
Compared to other generations, Zoomers are more open to brands using AI influencers rather than humans, a new study showed.
Only 35% of Gen Z consumers considered authenticity in influencers to be a top trait they care about, according to Sprout Social’s 2024 Influencer Marketing Report.
Meanwhile, about half of Millennials, Gen X and Baby Boomers said they place a high value on authenticity.
Two thousand participants across the US and UK who have at least one social media account and follow at least five brands on social media were surveyed, including 300 social media influencers.
When asked on how they feel about companies and brands using AI influencers instead of humans, Gen Z was 46% more likely to be interested.
