GCO hosts Media Campaign Management course

Doha, Qatar:The Government Communications Office (GCO) organised a training course titled Media Campaign Management from OCt. 5 9 October. The prog...

Doha, Qatar: The Government Communications Office (GCO) organised a training course titled Media Campaign Management from OCt. 5-9 October.

The program brought together communication and media specialists across government and semi-government entities.

The program, part of a series of training initiatives organised by the GCO, aims to develop the capabilities of national professionals and enhance their practical experience in the strategic planning and management of media campaigns in line with international best practices. A total of 25 communication and media specialists from 19 government and semi-government entities took part in the course.

"This program reflects the GCO's commitment to developing national talent and equipping them with the skills to keep pace with rapid advances in the communications field," said Director of the GCO Sheikh Jassim bin Mansour bin Jabor Al-Thani. "It provides participants with practical tools for planning and managing media campaigns effectively, helping to enhance the quality and credibility of public messaging."

HE Sheikh Jassim emphasised the value of ongoing training initiatives in strengthening cooperation across the communications sector, noting: "These programs are a strategic investment in human capital and the development of national talent, contributing to enhancing the efficiency of professionals working in the communications sector. This aligns with the Third National Development Strategy's goal of building outstanding government institutions that continuously improve their services for the public good and keep pace with the State's ambitions in performance and innovation."