From BTS to ‘Squid Game’: How South Korea Became a Cultural Juggernaut
The New York Times
The country was once largely known for cars and smartphones, but a global audience has become mesmerized by its entertainment, and creators say success didn’t happen overnight.
PAJU, South Korea — In a new Korean drama being filmed inside a cavernous studio building outside of Seoul, a detective chases down a man cursed to live for 600 years. Pistol shots crack. A hush follows. Then, a woman pierces the silence, screaming: “I told you not to shoot him in the heart!”
The scene was filmed several times for more than an hour as part of “Bulgasal: Immortal Souls,” a new show scheduled to be released on Netflix in December. Jang Young-woo, the director, hopes it will be the latest South Korean phenomenon to captivate an international audience.
South Korea has long chafed at its lack of groundbreaking cultural exports. For decades the country’s reputation was defined by its cars and cellphones from companies like Hyundai and LG, while its movies, TV shows and music were mostly consumed by a regional audience. Now K-pop stars like Blackpink, the dystopian drama “Squid Game” and award-winning films such as “Parasite” appear as ubiquitous as any Samsung smartphone.
