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Forget the Punchline. It’s the Setup to These Jokes That’s Tricky.

Forget the Punchline. It’s the Setup to These Jokes That’s Tricky.

The New York Times
Thursday, January 30, 2025 12:41:15 PM UTC

Ronny Chieng, Gary Gulman and other comics are experimenting with long buildups that can be audacious … when they work.

A joke can be broken down into two sections: The setup, which isn’t necessarily funny, and the punchline, which better be.

Facing a crowd that’s looking to laugh, comics tend to want to get to the payoff as quickly as possible. But there is a rich tradition of jokes that move in the opposite direction, where part of what’s funny is that the setup keeps going and going, long past what you expect.

The most famous example might be the Aristocrats, the rare joke that inspired its own documentary. An old bit, it begins with a setup about family members trying to get an agent to book their act and its humor tends to be fundamentally dirty and gratuitous. But in the last year, some of the most ambitious new hours have used the long setup to develop more rarefied kinds of jokes, formally inventive, experimental and very funny.

Witness the magnificently unusual joke midway through Ronny Chieng’s recent special, “Love to Hate It” (Netflix), which begins with him trying to find common ground with the MAGA movement, saying its supporters have a point that the country has problems. Slowing his aggressive rat-a-tat delivery, he lists evidence of decline — bad health-care outcomes, wealth inequality — and just when you expect a punchline to lighten the mood, he gets even more serious.

Adopting the tone of a politician, he says that we did not fulfill the implicit promise that if you worked hard and played by the rules, you could make it. At this point, the comedy seems to have ground to a halt. It’s also when Chieng’s pace shifts, from slow and deliberate to pointedly sped up as he rapidly unspools a grand unified theory. The tempo of his hard-to-follow chatter, which covers tax and trade policy, among other economic minutiae, indicates a departure from logical argument and a venture into the ridiculous. It recalls how everyone from Stanley Kubrick to Benny Hill has used fast forward to create comedy.

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