Forget Friday Night Lights: High School Stars Seek a Better Deal

With college athletes now allowed to profit from their name, image and likeness, high school athletes are also looking to cash in.

Quarterback Quinn Ewers of Carroll High School in Southlake, Texas, outside Dallas, was expected to lead his team deep into the playoffs this season as one of his community’s young heroes and the nation’s top prep football prospect. Instead, on Aug. 2, though, he announced that he would graduate early, skip his senior season at Carroll High and enroll at Ohio State to challenge for the starting quarterback job there, becoming eligible to potentially earn hundreds of thousands of dollars in endorsement deals. Ewers, 18, explained on Twitter that his departure was based, in part, on frustration over a new Texas law that prevents high school athletes from profiting from their name, image and likeness — in what are commonly called N.I.L. deals — as N.C.A.A. athletes are now permitted to do.