Ford offers employee pricing to all car shoppers as new auto tariffs kick in

Ford Motor on Thursday announced that it would allow car shoppers to buy its 2024-25 vehicles, including gas, electric and hybrid-powered models, at the discounted price the automaker offers to its employees.

Called "From America, For America," the promotion was unveiled on the same day a new 25% U.S. tariff on foreign vehicles took effect. It also follows President Trump's announcement the previous day of sweeping tariff increases on U.S. trading partners around the world — levies that many analysts say are likely to raise prices on a range of consumer goods. 

One analysis estimated that car prices could rise as much as $12,200 for some models due to the new car import duties, according to a report from Anderson Economic Group, a Michigan-based economic consultancy.