Flipkart Apologises For Women's Day Message Promoting Kitchen Appliances
NDTV
"This Women's Day, let's celebrate you. Get kitchen appliances from Rs 299," read Flipkart's message
Flipkart has apologised for a marketing misfire which saw the e-commerce platform promoting kitchen appliances on Women's Day. On International Women's Day 2022, which was observed yesterday, Flipkart sent out a message that many social media users found to be tone-deaf and sexist. "Dear Customer, This Women's Day, let's celebrate You. Get Kitchen Appliances from Rs 299 [sic]," read the message. The message reinforced negative stereotypes about women belonging in the kitchen, many social media users felt. Can you spot the problem here? pic.twitter.com/MVWA8so9p7 It's offensiveWhy women are being identified with kitchen appliance..only ??Whole world is ours & certainly kitchen is not our whole world!!No thanks!! The right place of a Woman is in her kitchen ..Now celebrate the Women's day ???? Celebrating Women's Day by promoting, perpetuating and celebrating gender roles. If irony had a definition this should be it We messed up and we are sorry.We did not intend to hurt anyone's sentiments and apologise for the Women's Day message shared earlier. pic.twitter.com/Gji4WAumQG How's this? pic.twitter.com/83ciW69TEg pic.twitter.com/OdQqb2SDZi
Flipkart evidently did not see the problem in promoting kitchen appliances on Women's Day, but Twitter users certainly did and called the company out for it.
One Twitter user shared a screenshot of the message and wrote: "Can you spot the problem here?" Their tweet blew up with nearly 5,000 'likes' and hundreds of comments.
