Flipkart Apologises After Promotional Video Calling Husbands Aalsi, Bewakoof Sparks Outrage
NDTV
The animated video, promoting Flipkart's 'Big Billion Days Sale', referred to husbands as "aalsi (lazy), kambakkht (wretched) and bewakoof (stupid)".
E-commerce giant Flipkart has issued an apology for a promotional video, which sparked outrage among men's rights groups and social media users. The animated video, promoting Flipkart's 'Big Billion Days Sale', referred to husbands as "aalsi (lazy), kambakkht (wretched) and bewakoof (stupid)". So @Flipkart deleted this misandrist post. But what was the logic behind even posting such toxic video addressing a Husband as Aalsi, Kambakkht and Bewakoof Pati. They must apologise for this and hope they will not repeat it. Misandry will Not be Tolerated Anymore. https://t.co/GwiEzgdMEHpic.twitter.com/fLf8KywE0e We're sorry for the offending video which was posted in error, and took it down as soon as we realised our mistake. We will do better in the future How did you approve this in the first place? Did the publisher get fired or not? @Flipkart SHAMEFUL.. No @Flipkart you should fire those executives who thought of this idea and if thats a agency stop doing your business with them ASAPWas going to order A samsung Fridge and a Seiko Watch from you but will now order that from@amazonIN
The now-deleted video featured a couple and offered tips on how women could discreetly order and store handbags from Flipkart without their husbands' knowledge. However, the men's rights group 'NCMIndia Council For Men Affairs' found the content "toxic" and "misandrist".
On X, the group shared the video and demanded an apology from Flipkart. "So @Flipkart deleted this misandrist post. But what was the logic behind even posting such toxic video addressing a Husband as Aalsi, Kambakkht and Bewakoof Pati. They must apologise for this and hope they will not repeat it. Misandry will Not be Tolerated Anymore," the post read.
