Ferrari's 'Even More Unique' Plan; Build One Car Less Than Demand
NDTV
Ferrari's 'even more unique' new busines plan is to build one car less than market demand as it shifts to electric models.
Luxury sportscar maker Ferrari will always produce one car less than wealthy customers want to preserve its uniqueness as it shifts to electric models, Chief Executive Benedetto Vigna said on Thursday as he unveiled the company's new business plan.
Vigna confirmed the carmaker's plans to launch its first electric model in 2025.
"Everything we do will always focus on being distinctively Ferrari," company chairman John Elkann said in opening remarks. "The opportunity set of electrification and electronics will allow us to make even more unique cars."
Ferrari expects fully-electric cars will make up 5 per cent of sales in 2025 and 40 per cent in 2030, Vigna said. He said it would develop and build its own electric motors, inverters and battery modules for its electric models.
