Fashion’s worst-kept secret is out: Dior announces its new creative director

Long tipped for the role, designer Jonathan Anderson has been named as the new creative director at Dior, overseeing womenswear, menswear and haute couture.

It began with a cryptic post on Instagram. In December 2024, Jonathan Anderson shared a photo of his shadow reflected onto a sandy beach at dusk, with the caption “sunset”. Was it an allusion to new beginnings, per the idiom “riding off into the sunset,” many in the fashion world began to wonder? Or was it nothing more than an innocuous holiday snap? What’s now clear is that it wasn’t the latter. On June 2, Anderson has been named as the new creative director at Dior, overseeing womenswear, menswear and haute couture. In an emailed statement, Anderson described the appointment as “a great honor.” He said: “I have always been inspired by the rich history of this House, its depth, and empathy. I look forward to working alongside its legendary Ateliers to craft the next chapter of this incredible story.” The Northern Irish fashion designer, 40, had been tipped for the top job at the LVMH-owned Dior since announcing his departure in March 2025 from the group’s smaller label Loewe (where he was creative director for over a decade). A month later, LVMH CEO Bernard Arnault revealed during a shareholder meeting that Anderson would be designing Dior’s men’s collection, to be shown in June. Today’s news follows the departure of Maria Grazia Chiuri, who stepped down as Dior’s womenswear artistic director in late May after nine years, and Kim Jones, who exited his role as artistic director of Dior Men in January, after seven years. (Anderson’s appointment at Dior brings the two roles together under his purview.)