Fashion gold: Paris 2024 Olympic Games setting new trends
CTV
The world has long admired Parisians for their fashion sense, and now that the city is basking in the Olympic spotlight, trends are emerging.
The world has long admired Parisians for their fashion sense, and now that the city is basking in the Olympic spotlight, trends are emerging. Fans from around the world are putting their country's colours on display, and among stylish locals, some are embracing the style.
On the chic streets of the unofficial fashion capital, fans wear mascots shaped as Phrygian caps, the red bonnets that are a symbol of the French revolution. They drape themselves in the colours of their countries, and accessorize with flags.
"I am usually here on business," said one fan said while attending the cycling road race event, wearing a hat adorned with the U.K. flag. "I don't normally wear a bucket hat."
This sentiment is usually shared by Parisians, yet many are sporting the French flag on their berets.
Some athletes add a little flair: U.S. sprinter Sha'Carri Richardson has her nails, and the Canadian beach volleyball women's team are outfitted by active swimwear brand "Left on Friday" are a hit. As always, the must-have accessory is a gold medal.
But these games have also been given the high-luxury treatment. Heritage French fashion house LVHM, which is behind luxury brands like Louis Vuitton, reportedly spent nearly US$163 million to mix high fashion and sport.
