Fans frenzy over Tim Hortons’ newly dropped Justin Bieber merchandise
Global News
It didn't take long for pieces of merchandise to hit Facebook Marketplace at an extremely high markup.
It’s been a mere few hours since Tim Hortons dropped its Justin Bieber–branded Timbits merchandise, and Canadians are proving extremely hungry for it.
The Canadian coffee giant announced earlier this month that it had teamed up with Bieber for its latest marketing campaign, in an attempt to attract new customers.
And it looks like it’s working — at least on day one.
Toronto artist Keenan D’Abreo celebrated the launch by creating a portrait of the Stratford, Ont.-raised performer out of… you guessed it: Timbits.
D’Abreo used 150 of the deep-fried treats to create his work of art, before taking it down to Yonge-Dundas Square in downtown Toronto to show off to passersby.
In addition to launching three new flavours of Timbits – chocolate white fudge, sour cream chocolate chip, and birthday cake waffle – there was also a drop of limited-edition #TimBiebs branded merchandise.
All over Twitter, people were quick to show off their new tote bags, toques and fanny packs.