Falling in Love With Another Model Was Never the Plan

Neither Amanda Lauren nor Adam Mann, both models with significant Instagram followers, were actually looking to date when they joined Hinge. But then he saw her profile.

Not everybody who signs up for dating sites is looking to date. Amanda Lauren, a Playboy and Maxim model, joined Hinge in 2020 to attract Instagram followers, not potential boyfriends. Adam Mann, a British model and semiprofessional soccer player, joined for similar reasons. Each has lately come to value online dating for its intended purpose. “A lot of models and influencers use dating sites as a marketing tool,” said Ms. Lauren, who was born Amanda Lauren Bruce. “The sites get pretty mad when they suspect you of doing it. They might ban you for life.” Ms. Lauren and Mr. Mann had fallen in love on Hinge before either was in danger of getting the boot.