Facebook is redesigning the home feed
CNN
Facebook's rumored redesign has arrived.
Starting Thursday, the platform is splitting up its main "home" section into two tabs. The move is part of a push by Facebook to show users more entertaining, recommended content — to become what cofounder Mark Zuckerberg has called a "discovery engine" — as it seeks to better compete with rivals like TikTok for users' time and attention.
Now, when users open Facebook (FB), they will see a home tab designed to help them discover new content based on personalized, machine learning-powered recommendations. The home tab will also feature Facebook Stories and Instagram Reels, which the company is now encouraging users to post to both platforms.
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