Facebook faces new allegations of gender discrimination in its delivery of job ads. Research by human rights group suggests it's a global concern
CNN
Facebook-parent Meta is the subject of four new complaints from human rights groups in Europe alleging that the algorithm it uses to target users with companies' job advertisements is discriminatory. Nonprofit Global Witness shared new research with CNN that it says shows the algorithm distributing job ads is based on gender stereotypes, and that it appears to be a global issue.
The allegations are based on research by international nonprofit Global Witness that it says shows Facebook's ad platform often targets users with job postings based on historical gender stereotypes. Job advertisements for mechanic positions, for example, were overwhelmingly shown to male users, while ads for preschool teachers were shown mostly to women users, according to data Global Witness obtained from Facebook's Ad Manager platform.