'F1' star Brad Pitt's image is bulletproof despite scandal, thanks to strategic image control: expert

PR experts explain how "F1" star Brad Pitt has maintained his acting career and box office presence for decades, highlighting his layered public persona and strategic reputation management.

"Brad Pitt has remained a highly successful actor with a strong box office presence, despite the controversies he has faced, by building a reputation that has left him with a net-positive sentiment among most of the public."

"Over the last 35 years, Brad Pitt has appeared in more than 60 films and roughly 20 television series, but it’s not the quantity or volume of his creative projects that have made him a Hollywood icon—it’s the quality," Doug Eldridge, founder of Achilles PR, tells Fox News Digital of Pitt’s staying power. 

Eldridge adds: "Pitt’s early career was largely defined by ‘hunky heartthrob’ roles, where his piercing eyes and rippling abs hypnotized half of the viewing audience. But the mid-to-late ‘90s proved to be a pivotal time for Pitt, as he headlined an all-star cast in two cult favorites: ’Seven' and ‘Fight Club.’ From that point forward, he commanded the attention and adoration of both male and female fans alike."