Expatriate worker from Tiruchi finds fame as social media star in the Gulf

Thanks to social media, former car driver Rasool Kareem has discovered a completely new calling in Qatar

When 35-year-old Rasool Kareem set out to support his family by taking up a driver’s job in Doha, Qatar in 2007, little did he realise that his career as a social media star in the Gulf country would literally turn his life around in the most unexpected way.

With a YouTube channel called ‘Kareem Time Official’ that has 1.9 million subscribers and 537,894 followers on Facebook, besides 70,6000 more on his Instagram account, the native of Woraiyur, Tiruchi is a recognised public figure in the Arabian Gulf’s social media space.

Kareem’s work stands out because he makes videos on the life of South Asian (majorly Tamil) expatriate workers in the Gulf, with a cast that is made up of both Qatari and Indian amateur actors.

His content is available in Arabic and Tamil, and uses observational comedy to lampoon people’s foibles, while conveying an underlying serious message.

“It is not right to vilify people or countries blindly. There are good and bad persons in every community, and sometimes comedy becomes the best vehicle to spread tolerance, especially in places that rely on expatriate workers,” says Kareem over a WhatsApp interview call. “Most of my Arabic videos are uploaded on YouTube and Instagram, while the Tamil ones, which I produce with the help of a creative team in Tiruchi, are on Facebook. The comedy skits have slapstick and physical humour to appeal also to viewers who may not know either language,” says Kareem.  

Like the millions of blue-collar workers who head out to the Arabian Gulf countries in search of work every year, Kareem had a family to support back in Tiruchi. “I haven’t studied much, and spent much of my youth working at odd jobs. Since I was the eldest in my family and needed to support my parents and siblings, my father made me learn driving and got me a visa to work as a chauffeur for a Qatari family. When I had enough in my kitty, I decided to return to Tiruchi for good in 2010,” he recalls.

Kareem’s interest in acting led him to spending a year in Chennai, struggling to get roles in Tamil cinema. “By the end of 2011, I realised that my acting career was a non-starter, so I decided to return to Qatar and become a driver again,” he says.