EX NIHILO opens its first flagship store in Qatar

EX NIHILO opening at Place Vendôme

Founded in Paris in 2013,  EX NIHILO has been growing and expanding to the most prestigious and exclusive selling points around the world. For the very first time in its history, EX NIHILO has successfully occurred three flagship openings in a row during 2021/2022. Over the period, the chosen places for the boutiques were Dubai (UAE), Los Angeles (USA), Taipei (Taiwan) and finally in Doha (Qatar). Already having a presence in the most prestigious department stores in Qatar and over the Middle East, EX NIHILO is opening its own physical store at the heart of Place Vendôme Mall.

Considering Doha’s art, culture and architecture blended into ultimate luxury, EX NIHILO’s ambition is to revisit this unique atmosphere, adding its Parisian and Avant-gardist roots to the heart of the capital. Already present in the most exclusive doors (Galeries Lafayette, Blue Salon...) EX NIHILO founders are happy and proud to propose their personalised olfactory experience to the local community and beyond.

“Our passion to expand our olfactory adventure finally reached into the heart of modern oriental, city of Doha. We are so excited to share the most spectacular silages of EX NIHILO formulated by master perfumers with you. We hope you will enjoy this spectacular experience as much as we do. We’re looking forward to personally welcoming you very soon!” the founders of EX NIHILO said.

Each EX NIHILO store is a unique destination place by essence, with a focus on comfort, experience and exclusivity. The store conveys the “French Touch” with a scenography like a gallery and has the ambition to be a cultural hub for all the fragrance lovers.