EU accuses TikTok of violating digital rules over ads
The Peninsula
Brussels, Belgium: The EU accused TikTok on Thursday of breaking digital rules after concluding that thesocial media platform was not transparent enou...
Brussels, Belgium: The EU accused TikTok on Thursday of breaking digital rules after concluding that the social media platform was not transparent enough about advertisements.
The European Commission "found that TikTok does not provide the necessary information about the content of the advertisements, the users targeted by the ads, and who paid for the advertisements", it said in a statement.
It is the first time Brussels has formally accused TikTok of breaching the Digital Services Act (DSA), the EU's landmark online content law.
"In our preliminary view, TikTok is not complying with the DSA in key areas of its advertisement repository, preventing the full inspection of the risks brought about by its advertising and targeting systems," the EU's digital chief, Henna Virkkunen, said.
TikTok said it was reviewing the commission's findings and remained "committed" to complying with the DSA.
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