Entrepreneur's Post Impresses Anand Mahindra: "This Is An Object Lesson"

Siddharth Dialani, the founder and chief executive officer of BharatAgri, shared a post on how hands-free torches became the best-selling product in their category on his platform.

Mahindra Group Chairman Anand Mahindra, known for his influential presence on the internet, never ceases to amaze us with his social media posts. He often shares fascinating and inspirational stories, videos and pictures that pique the interest of his 11.2 million followers. This time, the industrialist reacted to an old post by Siddharth Dialani, the founder and chief executive officer of BharatAgri, who shared the story of his best-selling product. In his post, Mr Mahindra called Mr Dialani's post an "object lesson in how entrepreneurial opportunities arise" as he praised the entrepreneur for listening to customer needs. This is an object lesson in how entrepreneurial opportunities arise.You may not always be able to anticipate customer needs far in advance.You have to keep your ears to the ground, keep your eyes open and look for telltale SIGNS of an evolving need.You then have to swoop in… https://t.co/A23X6kvZtY

Mr Dialani shared a post in April on how hands-free torches became the best-selling product in their category on his platform. He said that his team observed the sale of torches picking up consistently on the BharatAgri platform. As torches are not an agricultural product, they were surprised by this unanticipated surge in order. When the team spoke to farmers, they got to know that they needed torches to work at night during power cuts. "Our team took an extra step and asked, how else can BharatAgri help? Farmers suggested that they want a hands-free torch so that they can use both hands while farming," Mr Dialani wrote.

Working on this feedback, Mr Dialani said that his team then launched a "mining torch" that can be strapped to the forehead. "This mining-torch became our top selling product in the category!" Mr Dialani revealed.