'End of an era': MTV pulling plug on global music channels

London: MTV kicked started a new era of music and pop culture in 1981, when it went on air for the first time, emblematically playing Video Killed th...

London: MTV kicked-started a new era of music and pop culture in 1981, when it went on air for the first time, emblematically playing “Video Killed the Radio Star” as its debut music video.

More than four decades later, the channel, now owned by US media giant Paramount Skydance, will wind down its international music broadcasting by the end of the year as it struggles to compete with online streaming and social media.

MTV Music, MTV Hits and its 80s and 90s music shows will be shut down in the UK and other European countries in the coming months, sources at Paramount confirmed to AFP.

These music channels will stop broadcasting at the end of the year in France, Germany, Poland, Australia and Brazil as well, according to various media reports.

It has been declared the "end of an era" by dismayed fans and former MTV video jockeys -- the beloved music presenters known as VJs who appeared on millions of screens at the height of the network's popularity.