End of an era as Netflix faces stagnation challenges

Having lost subscribers for the first time in more than a decade, Netflix faces the new challenge of stagnation from a position of strength.

A drop of just 200,000 users -- less than 0.1 percent of its total customer base -- was enough to send Wall Street panicking, with shares plunging more than 30 percent on Wednesday.

The loss of subscribers and the company's various plans to revive business "change the historically simple story" of Netflix's solid success, said Wells Fargo analysts, who cut its price target in half.

"The new outlook is clear as mud," they said.