Election of Mayor Amarjeet Sohi drew most attention to Edmonton on Twitter in 2021
Global News
The election of Mayor Amarjeet Sohi was what got the most Canadians talking about Edmonton in 2021 on Twitter.
When it comes to Edmonton topics on Twitter, Canadians appeared to be most interested in elections this year.
New data released by Twitter in its 2021 Canadian roundup shows the days the word “Edmonton” appeared most often in tweets correlated directly to election days.
The top time Edmonton was mentioned on Twitter was on Oct. 19 — the day after the city’s municipal election that saw Amarjeet Sohi elected mayor.
While the company didn’t release hard numbers for how many tweets mentioned Edmonton, the head of communications for Twitter Canada said there were “tens of thousands” of mentions of the municipal election that day.
“When we look back at the year, both in Edmonton and honestly right across Canada — there was sports this year, there was COVID — but there was also politics,” Cam Gordon said.
“Obviously in Edmonton, (there was) not just a lot of conversation about (Canada’s) federal election, but also… where you have a new mayor.
“Your incoming Mayor Amarjeet Sohi, he came in with a built-in pretty large Twitter following himself — having done time federally too,” Gordon said.