Elan Media brings 100% data-driven ad network to Msheireb Downtown Doha
Qatar Tribune
Tribune news network Doha Elan Media, a leading media company committed to driving advertising innovation and excellence in Qatar, has launched the first ...
Tribune news network DohaElan Media, a leading media company committed to driving advertising innovation and excellence in Qatar, has launched the first 100% data-driven advertising network in Qatar at Msheireb Downtown Doha, one of the smartest and most sustainable city districts in the world, the company said in a statement on Monday.Using leading-edge AdMobilize and Quividi technologies, the company can now measure live audiences, whether people or vehicles, through the network.âThe new tech network is in line with Msheireb Properties vision and mission to promote and adopt environmentally friendly services. âBeing a fully sustainable destination, Msheireb Downtown Doha is ideal for breakthrough digital assets as it strives to utilize creative technologies to change the way people think about urban living and improves their quality of life through sustainable innovationsâ, commented Nasser al Kawari, CEO, Msheireb Properties.âOur tie-up with ELAN Media reflects our commitment to bring the latest technology advancements to all Msheireb Propertiesâ assets to provide the very best living, shopping, and leisure experiences.â Elan Media now operates 12 screens in Msheireb Downtown: The Screen@Msheireb is a 24sqm digital screen overlooking the iconic Barahat Msheireb Plaza, The Halo@Msheireb is a giant 120sqm, a building-size digital screen on Kharaba Street, and 10 digital Landmark screens inside The Galleria Mall.âThese are the latest enhancements in our commitment to developing a Qatar-wide, data-enhanced digital-out-of-home network with assets which are more engaging, eco-friendly and easy to update,â said Jaber al Ansari, ELAN Group CEO. âWe are once again raising the bar on the regionâs advertising landscape with advanced technology that offers advertisers unprecedented flexibility, including running time-sensitive, engaging, and entertaining video and animated ads which can be highly targeted to the audience and location and deliver optimum investment returns.âELAN Mediaâs assets are all managed from ELAN Mediaâs digital advertising centre, ELAN Live, and operated using BroadSignâs cloud-based secure and automated digital campaign management software.