Duplicate Darjeelings from Nepal add to India’s tea worries
The Hindu
After years of countering cheaper teas imported from Kenya and Sri Lanka, the beverage industry in India has a new worry — duplicate Darjeeling teas brought in from Nepal. The Tea Association of India
After years of countering cheaper teas imported from Kenya and Sri Lanka, the beverage industry in India has a new worry — duplicate Darjeeling teas brought in from Nepal.
The Tea Association of India (TAI) has raised the red flag on Nepal-origin teas reportedly sold in the domestic market as the premium Darjeeling teas, thereby “diluting the brand image of Darjeeling tea and adversely impacting prices”.
A concentrated effort by the Tea Board along with Customs, Ministry of Commerce and Industry and Food Safety and Standards Authority of India (FSSAI) is required to check the damage to the Darjeeling brand, the TAI said in a paper on ‘Sustainability of Tea Industry in India’.
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