A career in music isn’t in Ben Affleck’s future, but at least his go-to drink at his favorite coffee chain — Dunkin’ — is getting easier to order.
A career in music isn’t in Ben Affleck’s future, but at least his go-to drink at his favorite coffee chain — Dunkin’ — is getting easier to order. Beginning Monday, Dunkin’ is launching the “DunKings Menu,” a limited-time selection of food and drinks named after Affleck’s failed attempt to impress wife Jennifer Lopez with his own musical talents (or lack thereof) in a Super Bowl ad on Sunday. Limited-time offerings at quick-serve restaurant chains can help temporarily boost profit and sales by persuading customers to try the brand’s new items – and perhaps find some new loyal customers along the way. Last year’s Super Bowl ad for Dunkin’, which also starred Affleck, helped sell more donuts the following day “than any other day in their history,” a person close to the campaign told CNN last week. Affleck was paid close to $10 million dollars for last year’s Dunkin’ commercial, according to three sources with knowledge of the partnership. Dunkin’, a privately held brand, doesn’t publicly disclose numbers, but other fast food chains have found success with celebrity-backed menus. McDonald’s catapulted sales with a Travis Scott menu in 2020, with rivals copying the idea soon after. The “DunKings Menu” includes Affleck’s favorite iced coffee, a drink that includes cream, a sweet cold foam topping and a dusting of cinnamon sugar.