Driver's ed startup takes digital-first approach, aims to lower fees

Attending driver’s education is a rite of passage for many, especially if new drivers want to be eligible for lower auto insurance rates.

However, the costs associated with driver’s education can be challenging for young people. 

One new digital startup entering the space, Toronto-based Kruzee, is leveraging technology to try and keep prices reasonable, while also putting more power into the hands of its students.

“We noticed there was a huge gap in the market in terms of what students expect from any digital experience today and what was being offered in driver’s education,” said Mikael Castaldo, co-CEO of Kruzee, who launched the startup with Osama Siddique, who also holds the role of co-CEO.