Doha Festival City reveals the Festival Edits: Qatar’s Retail Trends Report 2025

Shopping remains the top reason for visits to Doha Festival City (46%), followed by dining (40%) and leisure/entertainment activities such as cinema,...

- Shopping remains the top reason for visits to Doha Festival City (46%), followed by dining (40%) and leisure/entertainment activities such as cinema, fitness, and events (30%).

- Among Gen Z Qatari females, 40% prioritize makeup, 25% fragrance, and 20% skincare as top beauty spends.

- Fashion preferences include modest-meets-contemporary (22% of Gen Z Qatari females), streetwear (34% of shoppers), premium perfumery (32%), and modest fashion (28%).

- 32% of Qatari males prioritize premium perfumery, while 50% of shoppers rank ambience, personalization, and events above convenience when choosing a mall.

- AI in GCC retail is projected to grow from $5 billion in 2023 to $31 billion by 2028, with 97% of retailers increasing investment.