Doha Festival City launches 'Emerging Voices' as platform for creative expression in line with new fashion-forward vision

Doha, Qatar: Doha Festival City and Harper s Bazaar on Sunday unveiled Emerging Voices, a fashion and creativity exhibition celebrating exciting new t...

Doha, Qatar: Doha Festival City and Harper’s Bazaar on Sunday unveiled Emerging Voices, a fashion and creativity exhibition celebrating exciting new talents in collaboration with VCUarts Qatar. It also unveiled a series of events to mark Doha Festival City’s bold new era as the destination of coveted trends and expressive fashion.

Emerging Voices has been curated to support and promote talented VCUarts Qatar students and the evolving fashion scene in Qatar. In addition to VCUarts Qatar, the event program will welcome talented creatives from Scale7 next month.

In her opening speech, Noreen Nasralla, Executive Director, Marketing, Al-Futtaim Real Estate, said: “With Emerging Voices, we reaffirm Doha Festival City’s role as a key player in Qatar’s fashion landscape, supporting the next generation of designers and setting the stage for Qatar’s creative future. Doha Festival City encourages engagement and self-expression, and we look forward to renewing our live event line-up to inspire a legion of bright fashion instigators to come.”

Speaking with The Peninsula on the sidelines of the event, Noreen affirmed that several market trends led to DFC's strategic redirection such as Qatar's economic growth, consumer demographic shifts and behaviour as well as robust interest in fashion from younger generation.