Do your research for Black Friday, because not every deal is a good one, experts warn

The barrage of Black Friday advertisements might have many tempted to whip out their wallets, but experts caution against unnecessary discretionary purchases this year amid inflation and the skyrocketing cost of living.

But reigning in spending is much easier said than done. Bruce Winder, a retail analyst with over two decades of experience, recommends consumers approach this year’s season of super sales with two strategies in mind: preparation and research.

“Most people see Black Friday as the kick off to the holiday spending season, and it’s true that it can be a great way to save money with some of those intense bargains,” he said. 

“But it’s also important to know that not every deal is a good one.”