Do you use Truecaller? Truecaller will now allow businesses to verify identity

The verified accounts on Truecaller will have a green caller ID and will feature a green verified badge with the verified tick mark which will help in improving call-pickup rates.

Truecaller, the telephone search engine and caller ID service, is rolling out verified identities for businesses and startups as a premier enterprise offering. The offering allows businesses to verify their identity which increases consumer safety by preventing fraud and scam calls. With verified identities, Truecaller aims to help businesses and startups in bringing more trust and efficiency in their communication with the users. It will also help in improving call-pickup rates for genuine and important calls. The verified accounts on Truecaller will have a green caller ID and will feature a green verified badge with the verified tick mark. According to Truecaller, the features of a verified business identity including accurate name and logo have proven to deliver significantly better call-pick-up rates in beta trials. The feature will now be available by default to over 270 million Truecaller users globally - on both Android as well as iOS devices. Truecaller notes that the verified identity also reduces the possibility of fraud and can be beneficial for startups and businesses who are brand conscious and want to accurately present the name of their entity, logo and make them tamper-proof.