DJ Lyan steps up momentum to promote South Asian music

DJ Lyan discusses the rise of South Asian music globally, blending traditional sounds with contemporary western music in London.

The recent surge in South Asian music and the spotlight on South Asian artistes can be attributed to today’s unprecedented global connectivity, allowing cultural influences to spread rapidly. If one looks at past moments when South Asian music enjoyed popularity, such as in the 2000s, there is now a renewed interest.

DJ Lyan, a formidable name in the London music industry, says as cultural trends have traversed regions such as South America with reggaeton and Africa with Afrobeat, it is now Asia’s turn, highlighting the diverse diaspora and widespread presence of South Asians contributing to this global phenomenon. He says, “This cultural wave signifies more than a fleeting trend. It establishes South Asian music as a significant and lasting component of the global music landscape.”

On a video call from London, the Bangladesh-origin British DJ, producer and songwriter Lyan, who hails from the vibrant cultural melting pot of East London, holds forth on his artistry that fuses traditional sounds of South Asia with contemporary western music.

Lyan has teamed up with the UK’s two emerging Punjabi stars, Juss Nandhra and Khushi K, to create a garage-infused single, ‘Kokka’, released under the label Desi Trill. A homage to the UK Garage classic Body Groove, Lyan has reimagined ‘Kokka’ into a modern-day hit. Says Lyan, “’Kokka’, set in the heart of London, strikes a balance between the classics that many grew up with and fresh sounds and talents that appeal to the younger generation.”

‘Kokka’was born at the end of a studio session when Lyan and a few friends were listening to UK garage music. “I was inspired by the body groove, cooked up a loop, and thought of Kushi, whom I had met a few weeks earlier. She was enthusiastic about the project. I also thought of Juss, whom I had met at a video shoot. His authentic, traditional-sounding voice complemented Kushi’s youthful energy perfectly. Despite working on their sessions months apart, our chemistry was incredible, and the song came together beautifully,” says Lyan.

Agreeing with Desi Trill’s slogan, Brown is Everywhere, Lyan says it reflects the growing global presence and influence of South Asian communities. With India now the most populous country and significant populations from Pakistan, Bangladesh, Sri Lanka, and Nepal, South Asians are found worldwide, bringing their culture with them. This is evident in the prevalence of South Asian restaurants and businesses globally.

On Punjabi music making its mark on the global stage as a genre of its own, Lyan says it is due to the widespread music distribution platforms like Spotify and YouTube, which have amplified its reach. “The genre’s infectious energy and cultural appeal, collaborations with international artistes, and integration into Bollywood have bolstered its popularity worldwide. Social media and a strong global diaspora further contribute to its popularity.”