Distributors Seek Probe Against Blinkit, Swiggy, Zepto Over "Predatory Pricing"
NDTV
Quick commerce is a new shopping rage in India, with companies promising deliveries of anything from groceries to electronics within 10 minutes, reshaping how Indians shop and challenging e-commerce giants such as Amazon.
India's biggest group of retail distributors has asked the antitrust authority to investigate three quick commerce companies - Zomato's Blinkit, Swiggy and Zepto - for alleged predatory pricing, a letter showed on Sunday.
Quick commerce is a new shopping rage in India, with companies promising deliveries of anything from groceries to electronics within 10 minutes, reshaping how Indians shop and challenging e-commerce giants such as Amazon.
In a letter dated Oct. 18, All India Consumer Products Distributors Federation (AICPDF), which represents 400,000 retail distributors of major companies including Nestle and Hindustan Unilever, told the antitrust body quick commerce firms were practising predatory pricing - or offering deep discounts and selling below cost to lure customers.
