Disclaimer On YouTube For Altered Content: Google Moves To Curb Deepfakes

Google said it will enable the removal of AI-generated or other altered content on YouTube that simulates an identifiable individual, using its privacy request process.

Content creators on YouTube will have to disclose any altered or synthetic content that they post on the platform, Google said on Wednesday, in an attempt to tighten norms to tackle deepfakes. 

Google said it will enable the removal of AI-generated or other synthetic or altered content on YouTube that simulates an identifiable individual, including their face or voice, using its privacy request process.

"In the coming months, YouTube will require creators to disclose altered or synthetic content that is realistic, including using AI tools, and we'll inform viewers about such content through labels in the description panel and video player. We're committed to working with creators before this rolls out to make sure they understand the new requirements," Google said in a blog post.