Did Soccer Superstar Ronaldo's Coca-Cola Snub Cost Company $4 Billion?
Voice of America
Did a small gesture by soccer superstar Cristiano Ronaldo really cause Coca-Cola to lose $4 billion? My body is my weapon. It’s the most important thing to me. In football, we are always told to eat well and trainwell to have a longer professional career, but to me, recovery is a key ingredient. That's why I choose the best in recovery – @Therabody pic.twitter.com/G8Uwy67miQ It’s great to see a role model like Ronaldo reject Coca Cola for water, setting a positive example for young fans and showing his disdain for a cynical marketing attempt to link him with a sugary drink.#AdEnough https://t.co/YXBLdLfKWe
It’s hard to say. In a Monday press conference ahead of Portugal’s Tuesday match with Hungary in the Euro 2020 tournament, the Portuguese striker sat down at the microphone and moved two bottles of Coca-Cola away from him and lifted a bottle of water. “Agua” he said, appearing to encourage drinking water instead of soft drinks. Ronaldo, 36, is known to maintain a very healthy diet, which included eating up to six small meals a day.FILE - A child kicks a football in front of a mural of the country's first Black president and leader of the ruling African National Congress Nelson Mandela, in Soweto, South Africa, as the country celebrates Freedom Day, on April 27, 2024. FILE - South African President Cyril Ramaphosa, center, dances to music as he attends Freedom Day celebrations in Pretoria, South Africa, on April 27, 2024. FILE - Main opposition Democratic Alliance (DA) party leader John Steenhuisen waves to supporters in Pretoria, South Africa, on Feb. 17, 2024, at the party's manifesto launch ahead of the 2024 general elections. FILE - Economic Freedom Fighters (EFF) leader Julius Malema at the party's manifesto launch in Durban, South Africa, on Feb. 10, 2024. FILE - Former South African president, Jacob Zuma, sings and dances after addressing his supporters of the UMkhonto WeSizwe, (MK) party outside the High court in Johannesburg, South Africa, on April 11, 2024.
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