Did Soccer Superstar Ronaldo's Coca-Cola Snub Cost Company $4 Billion?

Did a small gesture by soccer superstar Cristiano Ronaldo really cause Coca-Cola to lose $4 billion? My body is my weapon. It’s the most important thing to me. In football, we are always told to eat well and trainwell to have a longer professional career, but to me, recovery is a key ingredient. That's why I choose the best in recovery – @Therabody pic.twitter.com/G8Uwy67miQ It’s great to see a role model like Ronaldo reject Coca Cola for water, setting a positive example for young fans and showing his disdain for a cynical marketing attempt to link him with a sugary drink.#AdEnough https://t.co/YXBLdLfKWe

It’s hard to say. In a Monday press conference ahead of Portugal’s Tuesday match with Hungary in the Euro 2020 tournament, the Portuguese striker sat down at the microphone and moved two bottles of Coca-Cola away from him and lifted a bottle of water. “Agua” he said, appearing to encourage drinking water instead of soft drinks. Ronaldo, 36, is known to maintain a very healthy diet, which included eating up to six small meals a day.