Democratic Super PAC To Spend $200 Million Targeting Women Swing Voters

American Bridge 21st Century plans to deploy its resources in Michigan, Wisconsin and Pennsylvania, with the possibility of expanding to North Carolina.

The Democratic super PAC American Bridge 21st Century announced Friday that it plans to spend $200 million, including $140 million on paid advertising, to secure the support of women swing voters for President Joe Biden in the November election.

American Bridge 21st Century has not yet raised all of the funds needed for its campaign, but it already has $85 million on hand.

The group’s spending program would target persuadable women in rural and exurban communities in Michigan, Wisconsin and Pennsylvania, with the possibility of expanding to North Carolina.

American Bridge 21st Century’s strategy is premised on the idea that the Democratic Party’s strength with its base helps it rack up popular-vote victories, but the small portion of the electorate made up of swing voters often decides the fate of critical battleground states.

“There is no reason not to do both” a base and a swing-voter strategy, said Bradley Beychok, a co-founder of American Bridge 21st Century. “Let’s always assume that the base piece is going to be there, because those are the most fervent supporters. But our theory of the case is going to be that there are a lot of gains to be had in these outer places ― more rural areas, more exurban areas.”