Delhi Metro Takes Down "Check Your Oranges" Ad After Criticism For Insensitivity
NDTV
The Delhi Metro Rail Corporation (DMRC) has removed a breast cancer awareness advertisement from its trains following backlash.
After receiving harsh criticism from social media users and daily passengers, the Delhi Metro Rail Corporation (DMRC) has decided to remove a breast cancer awareness advertisement from its Metro trains. The campaign refers to breasts as "oranges," a term that many on the internet found inappropriate and insensitive. This is in reference to the photograph of an advertisement on Breast Cancer Awareness, which was installed inside a Delhi Metro train.DMRC authorities found the content inappropriate and immediately took serious cognizance of the matter. The said ad was found to be displayed…
According to the DMRC, the advertisement was judged "not in good taste." "Check your oranges" was the tagline at the bottom of the controversial ad, which sought to raise awareness of breast cancer.
Also Read | Cancer Awareness Ad In Delhi Metro Refers To Breasts As "Oranges", Faces Backlash
