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‘Deinfluencing’ is here! Gen Z and millennials giving up for 9-to-5 jobs: ‘I haven’t done anything with my brain’

‘Deinfluencing’ is here! Gen Z and millennials giving up for 9-to-5 jobs: ‘I haven’t done anything with my brain’

NY Post
Thursday, February 22, 2024 08:19:51 PM UTC

Hannah Warling’s no longer under the influence of the limelight.

In July 2023, the virtual fashionista, who’d amassed a fan base of 1.8 million since pursuing full-time content creation in March 2020, noticed that chasing social media virality had lost its once intoxicating hook. 

Incessantly pumping out styling how-to’s alongside promotional posts for the posh likes of Ralph Lauren and Jimmy Choo left the brunette unfulfilled.

Solo filming herself at home each day ultimately sent the self-professed “extreme extrovert” spiraling into depression. 

But she hadn’t lost her passion for fashion. Instead, the Gen Zer had grown disinterested in influencing.  

“When you’re an influencer, you become the product — you’re selling yourself to the world,” Warling, 26, from Los Angeles, explained to The Post. “And when you’re the product, you can’t stop. You always have to be on all the time.”

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