Deepfake democracy: Behind the AI trickery shaping India’s 2024 election

As India prepares for the world’s largest elections, parties are turning to AI for novel – and dangerous – strategies.

New Delhi, India — As voters queued up early morning on November 30 last year to vote in legislative elections to choose the next government of the southern Indian state of Telangana, a seven-second clip started going viral on social media.

Posted on X by the Congress party, which is in opposition nationally, and was in the state at the time, it showed KT Rama Rao, a leader of the Bharat Rashtra Samiti that was ruling the state, calling on people to vote in favour of the Congress.

The Congress shared it widely on a range of WhatsApp groups “operated unofficially” by the party, according to a senior leader who requested anonymity. It eventually ended up on the official X account of the party, viewed more than 500,000 times.

It was fake.

“Of course, it was AI-generated though it looks completely real,” the Congress party leader told Al Jazeera. “But a normal voter would not be able to distinguish; voting had started [when the video was posted] and there was no time for [the opposition campaign] to control the damage.”