Dawn is changing its dish soap bottle with a wacky new lid
CNN
Getting your dish soap out of the bottle might not be on your top 10 list of daily annoyances. But Procter & Gamble is making it easier anyway.
Dawn, the top-selling dish soap brand, has unveiled a redesigned bottle with "patented no-flip cap technology." That means the bottle stands, upside-down, on its cap and dispenses from the bottom. A self-sealing valve prevents the soap from leaking.
Dawn EZ-Squeeze, which is now on sale at major retailers starting at $2.84, took more than five years to design with "hundreds" of prototypes before the bottle hit shelves. EZ-Squeeze customers will no longer have to put down the sponge, flip over their dish soap and open the cap.
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