'Data is the new gold': A Slovenian company wants to be the IMDb of the music industry
CNN
Viberate gathers data from major streaming sites, ticket vendors and radio stations around the world to help musicians develop their careers.
The lack of data and analytic intelligence made it harder to spot trends and more difficult for artists, record labels and venues to navigate the industry. "We were wandering in the dark," says Umek.
Enter Slovenian start-up Viberate. Founded in 2015 by DJ Umek and his two managers, Vasja Veber and Matej Gregorčič, the platform gathers data from major streaming sites, global ticket vendors and 24,000 radio stations across 150 countries and translates this into an online profile for musicians.
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