Dana White, TKO Group partner with Turki Alalshikh to form boxing promotion: What it could mean for the sport
CBSN
White has finally decided to make the leap into boxing after years of teasing a move
After years of speculation, Dana White has entered the boxing game. White is set to be a part of the executive leadership of a new boxing promotion that is a partnership between Turki Alalshikh, Sela and TKO Group Holdings, Inc., the three parties announced on Wednesday.
TKO is the company that owns both UFC and WWE. White serves as the UFC president and CEO. He will be joined on the boxing executive leadership team by WWE president and TKO board member Nick Khan. According to the press release, "TKO will serve as managing partner, providing day-to-day operational expertise, management, and oversight of the promotion."
White has spent much of his time in the spotlight professing his love of the sport while also trashing the way the sport has been run in recent decades. Throughout that time, White has also repeatedly claimed he was looking to get into the boxing space before backing off, saying the financial structuring of boxing doesn't make sense.
