Dan Gainor: NY Times PR account with few followers on Twitter is paper's odd line of defense against critics
Fox News
When New York Times staffers get caught up in controversy, the Gray Lady turns to … its public relations Twitter account.
The NYTimesPR Twitter account makes an odd choice with just 73,600 followers, including many in the media. The Times’ main Twitter account has nearly 50 million followers. That’s 677 times more. Hardly full-throated institutional support. But it keeps The Times from fighting publicly in front of its readers and leaves the story to media-oriented outlets. It also seems aimed to downplay the controversies. But that is a work in progress.More Related News